Dietary supplements are an affordable and effective way to ensure you and your loved ones are getting the daily recommended intake of essential vitamins, minerals and other important nutrients necessary for optimal health.
Since 1968 NOW has been manufacturing natural health products and supplements, and the quality and safety of our products have always been our top priorities. You and your family have placed your trust, and your health, in our hands, and we take both very seriously.
You want to know what’s on the label is in the bottle. That’s why you read product labels.
And that’s why NOW® takes our product labeling so seriously. Years ago, NOW®
founder Elwood Richard and his brother, Lou, helped the Natural Products Association (NPA) to develop the Tru-Label program.
And we continue to participate in this program. Every year our products are randomly tested for compliance. Every year they’re tested to make sure what’s on the label is in the bottle.
All of our labels, from supplements to personal care items and foods, follow the same protocol:
Trademarked ingredients have been verified by the suppliers and designated with trademark symbols
Over the years we’ve made significant, long-term investments in our laboratories and our staff to help us ensure product quality and accurate labeling. Each month we perform as many as 16,000 individual tests to verify the quality of our raw ingredients and our finished products.
Sometimes you may notice a slight difference between the information on the NOW® website and the label on the bottle. Or between the labels from two different lots of a given product.
These slight changes are made because:
In most cases, these differences will not affect how well the product works and you can continue to take the slightly different formulation without noticing any functional differences. We make sure these changes do not affect product safety.
Bottom line, when you read one of our labels, you can rest assured that what’s on the label is in the bottle.
Integrity Health is a franchise company residing in New Hampshire. We specialize in health coaching centers combining fitness with weight loss to optimize and promote optimal health. We are also the national purveyors of the EZCOACH Fitness Prescription System licensed by fitness professionals.