More Visible, Distinct Label Reflects NOW’s Industry Leadership

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Bloomingdale, Ill. (March 9, 2015) – NOW Foods will introduce a new supplement label, which should start to appear on store shelves later this month. The new label is more user-friendly, contemporary and natural looking, and comes after years of market research with both consumers and retail customers.

“NOW is very excited to launch this new supplement label,” said Jim Emme, NOW CEO. “This is the culmination of much hard work, research and reflection, but as a leader in the natural products industry we knew it was time for a change. NOW supplement consumers are very loyal, and we think they will embrace our new look and find it more functional and distinctive.”

NOW’s classic orange color remains a dominant aspect of the new label. To complement the new design, NOW has added a distinct color and image for each product category (i.e. Botanicals/Herbs, Nutritional Oils, Omega-3/Fish Oil, etc.) that will remain consistent across the category, making it easier for consumers to quickly discern what category a product belongs to and what condition or body system it’s intended for. NOW’s current label has been used for nearly a decade.

With several hundred supplements in NOW’s inventory, the label change will roll out gradually on store shelves, with a complete transition by the end of the year.

ABOUT NOW FOODS: 

Founded by Elwood Richard in 1968 on the belief that natural Is better, NOW Foods has grown from a small family operation into one of the most highly respected manufacturers in the natural products industry. Still a family-owned company today, NOW provides customers with a comprehensive approach to wellness by offering more than 1,400 dietary supplements, foods, sports nutrition and personal care products. NOW Foods is committed to offering safe, affordable products of the highest quality, and is a highly regarded advocate in the natural products industry. Its state-of-the-art manufacturing facility in Bloomingdale, Ill., has been GMP (Good Manufacturing Practice)-certified since 2000 and its in-house laboratory capabilities are among the best in the industry. The company has over 1300 employees, and its products are sold in more than 80 countries. After 45 years in the natural products industry, NOW remains committed to its original mission – to provide value in products and services that empower people to lead healthier lives.